• Sam Decker

5 Questions Before Redesigning any Web Page

I have a friend who has a small business and recently asked me for advice on his web site. He wanted to redesign the home page and another page on his site. Before he moved forward, I asked a few questions.


Consider the following before moving forward on any redesign…

  1. What is wrong with this page?

  2. What is the goal of the page that will be redesigned?

  3. How will you measure success of this goal? When will it be measured?

  4. Describe the types of visitors to this page. Which type is most important?

  5. What are the pros/cons of this page vs. a similar page with your competition?