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  • Sam Decker

DMAIC Marketing

Six-sigma, or business process improvement, is defined by an approach that includes:

Define Measure Analyze Improve Control

This happens to be a perfect formula for predictive and repeatable marketing. By following this approach in meetings and when attacking a marketing problem, you can help ensure the solution matches the problem, and you thought about the measurement of the problem and the impact of your solution. It’s beautiful.

Tip: Just about every meeting you attend is about a problem. Think “DMAIC” before the team jumps to a solution.


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