- Sam Decker
How to Put Customer Oxygen In Your Company – FREE Teleseminar (2/28/07)

I’ll share principles and learnings from my experiences in four startups and 7 years at Dell leading change initiatives and customer-centricity strategy. Topics include:
Why "customer feedback" isn’t enough
How your culture will change if customer centricity is real
What works (and what doesn’t) to get "customer oxygen" into your organization
How to get everyone in your organization focused on the customers’ needs
How to make your business more successful by putting your customers to work
And learn about the Peacock and Woodpeck (verbs)

3.2.07 UPDATE — Here is the MP3 of the Seminar