Time and money are two sides of the same coin for me. I invest in companies and people where I can also add value to the outcome. I spend time when I can also learn something, where we can enjoy the journey, create something great, and make money! I will invest in tech, agencies and other service companies.

Since writing two books on word of mouth marketing I spend time writing articles for publications, LinkedIn and the blog found on this site. Common topics include leadership, marketing and startup scaling. I also will help my clients with company positioning and product marketing.

An impactful plan occurs when there is alignment to sequence and allocate resources using data-driven decision making. I help teams set goals, prioritize problems and put valid hypothesis to the test. Then put an execution plan together based on experience. This is the path I light. 

Half of my experience is product leadership. Having invented product and led hundreds of sales presentations, I believe my superpower is bridging between them. I help prioritize product decisions, leverage product marketing, and enable the sales team to sell at scale!

As an operator, I can't pontificate. I get my hands dirty with executives to help them succeed through the professional and personal trials of high growth. Hiring, marketing, product, sales, fundraising, board meetings... There are so many pitfalls that can be avoided and opportunities to uncover. I do this through weekly meetings, workshops and planning sessions that end with actionable focus. 

Through my company, Fair Worlds, my team and I plan and build immersive reality projects that help sell and persuade. We also build an immersive reality plan so your investments pay off quickly, while your capabilities mature with the industry and technology.