How to "Force Growth" After Series B
So, this Series B+ SaaS company has great success to date with their first product and markets. They have “product / market fit”, and...
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Sam Decker Blog
- Sep 2, 2022
- 2 min
Clarify Objectives with the “Because Test”
I thought meetings were pretty good until I got my Six Sigma green belt and started to see things through a DMAIC lens (Define, Measure,...
- Sep 1, 2022
- 4 min
10 Elements to Sustain Greatness
I watched a documentary on Ray “Boom Boom” Mancini (boxer), a champion boxer. He said, “It is very hard to get to the top, but it is even...
- Aug 30, 2022
- 4 min
9 Keys to a Marketing and Technology Teaming Well
CMO Magazine writes: Marketers battle regularly with the other departments in their organizations. Marketing vs. Technology is a cage...
- Aug 29, 2022
- 6 min
Say Yes to No! 12 Places to Say No
“No” seems like such a negative word. Usually we don’t want to use the word when correcting kids or when your colleague asks to borrow...
- Aug 3, 2022
- 1 min
Decker’s 15 Career Tips
These posts were prompted by many conversations for career advice or feedback from ex-colleagues and employees. As I recall, these were...
- Aug 2, 2022
- 1 min
6 C-Level Questions for Your Idea
Remember that any idea worth a lot will roll up to some C-level. So you might think about what the C-suite is thinking about when they...
- Aug 1, 2022
- 3 min
8 Principles to Create a GOOD Strategic Plan
What makes a good strategic plan? How do you make a good strategic plan? Wait... what is "good"?? My perspective on planning may be...
- Aug 1, 2022
- 2 min
13 Ideas to get MORE from Your Board Meetings
Is yours a board meeting or a bored meeting? Understanding what makes a great board meeting isn’t just important for the CEO and...
- Aug 1, 2022
- 1 min
10 Second Metaphor for Mindfulness
What is mindfulness? In a word, it is presence. It is to live (or rest your mind) in the present moment. That means letting go of the...
- Aug 1, 2022
- 1 min
Tips for CTO / CMO Relationships
Forrester interviewed me years ago for a paper on working with IT in startups and Dell. Bottom line: the most important aspect to good...
- Jul 31, 2022
- 2 min
The Obstacles to Going Faster
I find motorsports fascinating. I find many parallels between racing cars and growing, in life and business. To win in racing (or to go...
- Jul 31, 2022
- 6 min
4 Ecommerce Executive Must-Haves (According to #1 Recruiter)
What are the CEOs at top retailers looking for in their next ecommerce or digital marketing executive? “People want the unusual,” said...
- Jul 31, 2022
- 5 min
4 Steps to a "Test-Before-Invest" Plan
Dwight D. Eisenhower said, “In preparing for battle I have always found plans are useless, but planning is indispensable.” Have you...
- Jul 31, 2022
- 2 min
12 Questions for High-Impact Outcomes
Have you ever gone to a meeting and it started with random ideas in search of a problem, or maybe one idea that takes over the agenda? Do...
- Jul 31, 2022
- 5 min
7 Steps to a Data-Driven Culture
The majority of brands have software to test, personalize and use data. But as we learned in our recent study, the readiness to achieve...
- Jul 31, 2022
- 2 min
How to Choose an Agency
I was talking to a good friend today looking to redesign his company's web site. He got proposals from three agencies. His director of...
- Jul 30, 2022
- 4 min
5 Executive Motivators for Innovation. And the one that matters.
Overcoming inertia requires executive buy-in. Despite talk of innovation, it’s a challenge to get groups of people to do something new....
- Jun 19, 2011
- 1 min
73% of CEOs Think Marketers Are Not Effectiveness-focused
I just read a fascinating global study on what CEOs think of Marketers, by the Fournaise Marketing Group. Some of the interesting...
- Dec 20, 2010
- 5 min
What’s Here? Announcing Mass Relevance!
I’m excited to announce a company my co-founders and I have formed to go after a big market problem. Today we announced the launch and...
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