THIS WAS A RECENT ARTICLE PUBLISHED BY WOMMA… "Customers are exposed to anywhere from 247 to 3000 commercial messages each day," says Sam Decker, vice president of marketing and products for Bazaarvoice. "The growing attention on word of mouth, authenticity, transparency, and social networking is in reaction to customer cynicism, distrust, sensory overload and lack of time." To market with — rather than to — consumers, Sam shares these five tips: Tip #1. Do the waggle dance