eCommerce

Sam Decker Blog

9 Keys to a Marketing and Technology Teaming Well

CMO Magazine writes: Marketers battle regularly with the other departments in their organizations. Marketing vs. Technology is a cage...

Tips for CTO / CMO Relationships

Forrester interviewed me years ago for a paper on working with IT in startups and Dell. Bottom line: the most important aspect to good...

4 Ecommerce Executive Must-Haves (According to #1 Recruiter)

What are the CEOs at top retailers looking for in their next ecommerce or digital marketing executive? “People want the unusual,” said...

4 Steps to a "Test-Before-Invest" Plan

Dwight D. Eisenhower said, “In preparing for battle I have always found plans are useless, but planning is indispensable.” Have you...

How to Choose an Agency

I was talking to a good friend today looking to redesign his company's web site. He got proposals from three agencies. His director of...

Analyzing Groupon Profitability (7 Factors for Group Buying Success)

I’ve had a lot of conversations lately about the strategy of group buying sites (or daily deals, flash sales, etc.). Groupon is the...

When I Launched My Blog in 2003...

I started a personal marketing blog when I was at Dell in September 2003, inspired by John Porcaro from Microsoft. I didn’t tell anyone...

Bazaarvoice Launch Announcement

After many months of being in stealth mode, and working with great clients such as CompUSA, Golfsmith and PETCO, the Bazaarvoice solution...

5 Questions Before Redesigning any Web Page

I have a friend who has a small business and recently asked me for advice on his web site. He wanted to redesign the home page and...

35 Quick Ideas to Improve Online Conversion

My strongest advice to grow and sustain online results is to understand your customer (and act accordingly), and to build a culture of...

The Parking Lot Lesson on the Cost of Quality

It was probably one of those older strip malls. There were few entrances, and those available were awkward or narrow. Once in, you failed...

Achieve Results with a Well-Balanced Site

One day I heard someone suggest they could change how people buy and what is purchased on the web site with some navigation changes. What...

Get Engagement with Baby Carrots

Have you eaten baby carrots ? If so, you probably ate one, then another, and another. Had you first sat down with a standard carrot, you...