CMO Magazine writes: Marketers battle regularly with the other departments in their organizations. Marketing vs. Technology is a cage...

Forrester interviewed me years ago for a paper on working with IT in startups and Dell. Bottom line: the most important aspect to good...

What are the CEOs at top retailers looking for in their next ecommerce or digital marketing executive? “People want the unusual,” said...

Dwight D. Eisenhower said, “In preparing for battle I have always found plans are useless, but planning is indispensable.” Have you...

I was talking to a good friend today looking to redesign his company's web site. He got proposals from three agencies. His director of...

I’ve had a lot of conversations lately about the strategy of group buying sites (or daily deals, flash sales, etc.). Groupon is the...

I started a personal marketing blog when I was at Dell in September 2003, inspired by John Porcaro from Microsoft. I didn’t tell anyone...

After many months of being in stealth mode, and working with great clients such as CompUSA, Golfsmith and PETCO, the Bazaarvoice solution...

I have a friend who has a small business and recently asked me for advice on his web site. He wanted to redesign the home page and...

My strongest advice to grow and sustain online results is to understand your customer (and act accordingly), and to build a culture of...

It was probably one of those older strip malls. There were few entrances, and those available were awkward or narrow. Once in, you failed...

One day I heard someone suggest they could change how people buy and what is purchased on the web site with some navigation changes. What...

Have you eaten baby carrots ? If so, you probably ate one, then another, and another. Had you first sat down with a standard carrot, you...