9 Keys to a Marketing and Technology Teaming Well
CMO Magazine writes: Marketers battle regularly with the other departments in their organizations. Marketing vs. Technology is a cage...
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Sam Decker Blog
Aug 1, 20221 min read
Tips for CTO / CMO Relationships
Forrester interviewed me years ago for a paper on working with IT in startups and Dell. Bottom line: the most important aspect to good...
Jul 31, 20226 min read
4 Ecommerce Executive Must-Haves (According to #1 Recruiter)
What are the CEOs at top retailers looking for in their next ecommerce or digital marketing executive? “People want the unusual,” said...
Jul 31, 20225 min read
4 Steps to a "Test-Before-Invest" Plan
Dwight D. Eisenhower said, “In preparing for battle I have always found plans are useless, but planning is indispensable.” Have you...
Jul 31, 20222 min read
How to Choose an Agency
I was talking to a good friend today looking to redesign his company's web site. He got proposals from three agencies. His director of...
Oct 16, 20107 min read
Analyzing Groupon Profitability (7 Factors for Group Buying Success)
I’ve had a lot of conversations lately about the strategy of group buying sites (or daily deals, flash sales, etc.). Groupon is the...
Jul 13, 20062 min read
When I Launched My Blog in 2003...
I started a personal marketing blog when I was at Dell in September 2003, inspired by John Porcaro from Microsoft. I didn’t tell anyone...
Feb 4, 20065 min read
Bazaarvoice Launch Announcement
After many months of being in stealth mode, and working with great clients such as CompUSA, Golfsmith and PETCO, the Bazaarvoice solution...
Aug 9, 20051 min read
5 Questions Before Redesigning any Web Page
I have a friend who has a small business and recently asked me for advice on his web site. He wanted to redesign the home page and...
Dec 12, 20043 min read
35 Quick Ideas to Improve Online Conversion
My strongest advice to grow and sustain online results is to understand your customer (and act accordingly), and to build a culture of...
Aug 24, 20042 min read
The Parking Lot Lesson on the Cost of Quality
It was probably one of those older strip malls. There were few entrances, and those available were awkward or narrow. Once in, you failed...
May 17, 20042 min read
Achieve Results with a Well-Balanced Site
One day I heard someone suggest they could change how people buy and what is purchased on the web site with some navigation changes. What...
May 2, 20041 min read
Get Engagement with Baby Carrots
Have you eaten baby carrots ? If so, you probably ate one, then another, and another. Had you first sat down with a standard carrot, you...
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