How to Choose an Agency
I was talking to a good friend today looking to redesign his company's web site. He got proposals from three agencies. His director of...
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Sam Decker Blog
- Jun 19, 2011
- 1 min
73% of CEOs Think Marketers Are Not Effectiveness-focused
I just read a fascinating global study on what CEOs think of Marketers, by the Fournaise Marketing Group. Some of the interesting...
- Dec 17, 2010
- 5 min
What’s Coming? Mass Relevance
“What are you doing now?” That is the question facing you every time you open Facebook, Twitter or other social networks asking for a...
- Dec 14, 2010
- 2 min
Filling the Big Content Gap
First, the good news. Brands are starting to ‘listen’ to what people are saying. There are great listening and social media management...
- Oct 16, 2010
- 7 min
Analyzing Groupon Profitability (7 Factors for Group Buying Success)
I’ve had a lot of conversations lately about the strategy of group buying sites (or daily deals, flash sales, etc.). Groupon is the...
- Apr 3, 2009
- 1 min
How Toyota Followed Baby Boomers
Last week I presented on a panel with Professor Arturo Perez-Reyes (UC Berekeley) at an event in San Francisco we put on with Jupiter...
- Jan 28, 2009
- 3 min
To CEOs Cutting Budgets: “Cheap is Expensive”
What a dilemma! You’ve been reading (perhaps experiencing) about recent company layoffs. I’m guessing most companies are making lay off...
- Jan 4, 2009
- 2 min
Social Marketing Operations Software Ideas — The SMO “Wish List”
Let's consider how businesses are run. Businesses are made up of process, policies, people and technologies. Results of anything are...
- Dec 23, 2008
- 1 min
Follow me on Twitter: @samdecker
I've had a couple twitter accounts for a while, but I've been more busy with two blogs, facebook, and LinkedIn. Ironically (because I'm...
- Nov 1, 2008
- 2 min
8 Tips for Selling Social Marketing to CFOs
Marketers are usually challenged to justify word of mouth social media marketing programs to the finance department. With economic...
- Oct 5, 2008
- 4 min
Three Reasons Why Contribution > Community
While the concept of community — and assumed relationship to WOM and customer loyalty — is attractive, the realized business impact of...
- Jul 9, 2008
- 2 min
6 Best Practices for Agencies
A friend of mine who owns a small agency asked for my perspective on best practices for agencies. Here’s what I sent her, which after I...
- May 5, 2008
- 1 min
81 One-Liner Marketing Ideas
Oh, I have another one for you. This is a quick scan if you’re a startup, boostrapper, small business, or a college student...
- May 5, 2008
- 1 min
193 Creative Marketing Ideas
A few weeks ago I added a small link in one of my posts to my unpublished beginning of a book of 193 Clever Marketing Ideas. John Moore...
- Apr 23, 2008
- 4 min
The Gap in Customer Engagement
Late post from the Forrester Marketing Forum Conference I attended a couple weeks ago. The topic was “Customer Engagement”, which is...
- Apr 9, 2008
- 1 min
What a WOMMA Event Looks Like (Video)
Take a look at this new compilation video of the last WOMMA (Word of Mouth Marketing Association) event in Las Vegas. #UnitedStates...
- Mar 9, 2008
- 2 min
A Great Hook
Fortunately, I’m homebound with my new son for the next week, but I was able to get away tonight for a dinner at Salt Lick (best BBQ in...
- Feb 28, 2008
- 1 min
Learn Word of Mouth Marketing — WOMM-U, May 8-9
The tracks will include topics on Managing a blog program Activating WOM in Social Networks Building a Sustained WOM Program Measurement:...
- Feb 27, 2008
- 1 min
The Beginning of the Facebook Revenue / Experience Squeeze?
History repeats itself. A social networking site begins pure and unique, entirely focused on what users find cool. In truth, they’re...
- Jan 2, 2008
- 3 min
Prioritizing Marketers’ Top Priorities
This morning I got a research brief from Mediapost summarizing the findings from the Marketing Effectiveness Networking Group (MENG) and...
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