I was talking to a good friend today looking to redesign his company's web site. He got proposals from three agencies. His director of...

I just read a fascinating global study on what CEOs think of Marketers, by the Fournaise Marketing Group. Some of the interesting...

“What are you doing now?” That is the question facing you every time you open Facebook, Twitter or other social networks asking for a...

First, the good news. Brands are starting to ‘listen’ to what people are saying. There are great listening and social media management...

I’ve had a lot of conversations lately about the strategy of group buying sites (or daily deals, flash sales, etc.). Groupon is the...

Last week I presented on a panel with Professor Arturo Perez-Reyes (UC Berekeley) at an event in San Francisco we put on with Jupiter...

What a dilemma! You’ve been reading (perhaps experiencing) about recent company layoffs.  I’m guessing most companies are making lay off...

Let's consider how businesses are run. Businesses are made up of process, policies, people and technologies.  Results of anything are...

I've had a couple twitter accounts for a while, but I've been more busy with two blogs, facebook, and LinkedIn. Ironically (because I'm...

Marketers are usually challenged to justify word of mouth social media marketing programs to the finance department. With economic...

While the concept of community — and assumed relationship to WOM and customer loyalty — is attractive, the realized business impact of...

A friend of mine who owns a small agency asked for my perspective on best practices for agencies. Here’s what I sent her, which after I...

Oh, I have another one for you. This is a quick scan if you’re a startup, boostrapper, small business, or a college student...

A few weeks ago I added a small link in one of my posts to my unpublished beginning of a book of 193 Clever Marketing Ideas. John Moore...

Late post from the Forrester Marketing Forum Conference I attended a couple weeks ago. The topic was “Customer Engagement”, which is...

Take a look at this new compilation video of the last WOMMA (Word of Mouth Marketing Association) event in Las Vegas. #UnitedStates...

Fortunately, I’m homebound with my new son for the next week, but I was able to get away tonight for a dinner at Salt Lick (best BBQ in...

The tracks will include topics on Managing a blog program Activating WOM in Social Networks Building a Sustained WOM Program Measurement:...

History repeats itself. A social networking site begins pure and unique, entirely focused on what users find cool. In truth, they’re...

This morning I got a research brief from Mediapost summarizing the findings from the Marketing Effectiveness Networking Group (MENG) and...