Aug 8, 20103 minAnnouncing My Bazaarvoice ResignationThis is a post about change. Winston Churchill said, “There is nothing wrong with change, as long as it is in the right direction.” This...
Jan 28, 20093 minTo CEOs Cutting Budgets: “Cheap is Expensive”What a dilemma! You’ve been reading (perhaps experiencing) about recent company layoffs. I’m guessing most companies are making lay off...
Nov 1, 20082 min8 Tips for Selling Social Marketing to CFOsMarketers are usually challenged to justify word of mouth social media marketing programs to the finance department. With economic...
Aug 17, 20082 minHow an 8-Year Old Became Co-CMOLast week we had kids-at-work day. I brought in my 8-year-old son Kyle and 11-year-old daughter Haley in for half a day to experience my...