Announcing My Bazaarvoice Resignation
This is a post about change. Winston Churchill said, “There is nothing wrong with change, as long as it is in the right direction.” This...
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Sam Decker Blog
Jan 28, 20093 min read
To CEOs Cutting Budgets: “Cheap is Expensive”
What a dilemma! You’ve been reading (perhaps experiencing) about recent company layoffs. I’m guessing most companies are making lay off...
Nov 1, 20082 min read
8 Tips for Selling Social Marketing to CFOs
Marketers are usually challenged to justify word of mouth social media marketing programs to the finance department. With economic...
Aug 17, 20082 min read
How an 8-Year Old Became Co-CMO
Last week we had kids-at-work day. I brought in my 8-year-old son Kyle and 11-year-old daughter Haley in for half a day to experience my...
Mar 9, 20082 min read
A Great Hook
Fortunately, I’m homebound with my new son for the next week, but I was able to get away tonight for a dinner at Salt Lick (best BBQ in...
Dec 26, 20071 min read
20 Articles on Social Commerce & Word of Mouth
I haven’t kept up the pace of posts here compared to previous years. Part of this is because it’s been an exciting, busy year. But the...
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