Announcing My Bazaarvoice Resignation
This is a post about change. Winston Churchill said, “There is nothing wrong with change, as long as it is in the right direction.” This...
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Sam Decker Blog
- Jan 28, 2009
- 3 min
To CEOs Cutting Budgets: “Cheap is Expensive”
What a dilemma! You’ve been reading (perhaps experiencing) about recent company layoffs. I’m guessing most companies are making lay off...
- Nov 1, 2008
- 2 min
8 Tips for Selling Social Marketing to CFOs
Marketers are usually challenged to justify word of mouth social media marketing programs to the finance department. With economic...
- Aug 17, 2008
- 2 min
How an 8-Year Old Became Co-CMO
Last week we had kids-at-work day. I brought in my 8-year-old son Kyle and 11-year-old daughter Haley in for half a day to experience my...
- Mar 9, 2008
- 2 min
A Great Hook
Fortunately, I’m homebound with my new son for the next week, but I was able to get away tonight for a dinner at Salt Lick (best BBQ in...
- Dec 26, 2007
- 1 min
20 Articles on Social Commerce & Word of Mouth
I haven’t kept up the pace of posts here compared to previous years. Part of this is because it’s been an exciting, busy year. But the...
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