Late post from the Forrester Marketing Forum Conference I attended a couple weeks ago. The topic was “Customer Engagement”, which is heralded by many publications as the new marketing buzzword. I love buzzwords…they get buzz! Which gets people talking, which gets people trying things, which causes failures, which creates learning, which (hopefully) creates better companies. I digress. The primary research and paper behind customer engagement was conducted by Brian Haven, who’

History repeats itself. A social networking site begins pure and unique, entirely focused on what users find cool. In truth, they’re building on the backs of VCs. Eventually they are pressured to grow revenue and it’s a race against time. The revenue pressure starts to squeeze the original purity of the experience that brought the crowd in the first place. And then the crowd moves on to the next great experience. Remember Tripod and GeoCities? Remember Friendster and Orkut? R