Take a look at this new compilation video of the last WOMMA (Word of Mouth Marketing Association) event in Las Vegas. #UnitedStates #Counties #wordofmouth #WordofMouthMarketingAssociation #MarketingandAdvertising #Miami #Business #wommu #WOMMA

The tracks will include topics on Managing a blog program Activating WOM in Social Networks Building a Sustained WOM Program Measurement: The ROI of Fans Selling into the CEO …and much more. Keynote presenters includes my friend Joseph Jaffe (author of "Join the Conversation") and Jeffrey Graham, who leads research for NYTimes. Join me at this unique conference, May 8, 9 in Miami. Register here. #josephjaffe #wordofmouth #WOM #jaffejuice #Miami #WOMMU #WOMMA

The influencer model suggests you should focus on the few (say 15%) who are disporportionately influential. Malcom Gladwell called these the Connectors and Mavens. The netowrk model suggests that the importance is having many connections is more important. I’m not fully versed on both of these equally. I’m looking forward to learning more at WOMMA Summit. However, in my experience and in practice, I don’t think a word of mouth marketing strategy is complete without a conside

At this year’s Word of Mouth Marketing Association Summit (WOMMA) on November 14/15 in Las Vegas, one of the topics will be “who owns word of mouth?” Is it one person in PR or advertising? Product development? Someone on the web team? In some companies it’s someone in PR, who is responsible for blogger relations. But in my opinion, that’s a tiny fraction of word of mouth on a typical fortune 500 brand. In some companies, as it was at Dell, the word of mouth ‘owner’ was someon