What a WOMMA Event Looks Like (Video)
Take a look at this new compilation video of the last WOMMA (Word of Mouth Marketing Association) event in Las Vegas. #UnitedStates...
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Sam Decker Blog
- Feb 28, 2008
- 1 min
Learn Word of Mouth Marketing — WOMM-U, May 8-9
The tracks will include topics on Managing a blog program Activating WOM in Social Networks Building a Sustained WOM Program Measurement:...
- Oct 6, 2007
- 2 min
Focus Word of Mouth Marketing on Influencers or the Network?
The influencer model suggests you should focus on the few (say 15%) who are disporportionately influential. Malcom Gladwell called these...
- Sep 28, 2007
- 1 min
Who Owns Word of Mouth in an Organization?
At this year’s Word of Mouth Marketing Association Summit (WOMMA) on November 14/15 in Las Vegas, one of the topics will be “who owns...
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