What a dilemma! You’ve been reading (perhaps experiencing) about recent company layoffs. I’m guessing most companies are making lay off decision based on roles the business needs, but also employee performance. It would seem obvious that every company wants to keep their best people. Although I’ve heard of companies that offer voluntary attrition with a healthy severance package. You know who takes that package? The best employees. What’s left at that company? Well…fewer of
A friend of mine who owns a small agency asked for my perspective on best practices for agencies. Here’s what I sent her, which after I realized would make a blog post!… I’ve worked
with about 10 or more agencies, plus many technology suppliers, and there’s a
lot to improve. Let me start a few ideas that
come to mind: 1) Pitches are not
grounded enough in the client’s business objectives, strategy or measurements.
Nor are they tailored to the ‘style’ of the company. The best