Apr 21, 20083 min9 Guerrilla Marketing AnswersI made a few notes to answer the questions the moderator was going to ask for the panel. I’m on a long flight back from London right...
Sep 28, 20071 minWho Owns Word of Mouth in an Organization?At this year’s Word of Mouth Marketing Association Summit (WOMMA) on November 14/15 in Las Vegas, one of the topics will be “who owns...