I’ve been in digital marketing and ecommerce my entire career. As such, I recognize that online marketing is about balancing the creative with the analytical. In the case of my Dell career (managing Dell.com) it was heavily analytical. That’s what I love about online direct marketing, you can justify investment and grow a business through learning what works and what doesn’t. Here’s the problem though. The cycle of learning what works, of failing fast, of cycling through test

A good friend and ex-Dell colleague passed away on Friday, April 25, 2008, after a courageous and inspiring battle with brain cancer. I want to celebrate and share the piece of his life I knew, and the words of wisdom he left for all of us. Two months after I joined Dell in March 1999, a curly-haired Harvard grad moved into the cube next door. Over the next seven years Rich and I worked together to help build Dell’s consumer eBusiness to a $3.5B business, and then on Dell’s