Marketers are usually challenged to justify word of mouth social media marketing programs to the finance department. With economic challenges ahead, your job doesn’t get easier. I posed a question on LinkediN question to my marketing peers and colleagues: With the economic downturn, how will you convince the CFO that "social" marketing is a priority? I’ve summarized the 25 answers to the question into these 8 tips: Provide financial leaders with hard facts—give numbers repres