8 Tips for Selling Social Marketing to CFOs
Marketers are usually challenged to justify word of mouth social media marketing programs to the finance department. With economic challenges ahead, your job doesn’t get easier. I posed a question on LinkediN question to my marketing peers and colleagues: With the economic downturn, how will you convince the CFO that "social" marketing is a priority? I’ve summarized the 25 answers to the question into these 8 tips: Provide financial leaders with hard facts—give numbers repres