A friend of mine who owns a small agency asked for my perspective on best practices for agencies. Here’s what I sent her, which after I realized would make a blog post!… I’ve worked
with about 10 or more agencies, plus many technology suppliers, and there’s a
lot to improve. Let me start a few ideas that
come to mind: 1) Pitches are not
grounded enough in the client’s business objectives, strategy or measurements.
Nor are they tailored to the ‘style’ of the company. The best