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Sam Decker Blog

Apr 21, 20083 min read
9 Guerrilla Marketing Answers
I made a few notes to answer the questions the moderator was going to ask for the panel. I’m on a long flight back from London right...


Jan 2, 20083 min read
Prioritizing Marketers’ Top Priorities
This morning I got a research brief from Mediapost summarizing the findings from the Marketing Effectiveness Networking Group (MENG) and...
Sep 28, 20071 min read
Who Owns Word of Mouth in an Organization?
At this year’s Word of Mouth Marketing Association Summit (WOMMA) on November 14/15 in Las Vegas, one of the topics will be “who owns...
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