Here are some of my favorite snippets from this book: Definition of WOM: Giving people a reason to talk about your stuff and making it easier for that conversation to take place. +++ Earn the respect and recommendation of your customers, and they will do the rest. Treat people well; they will do your marketing for you, for free. Be interesting, or be invisible. +++ Rule #1: Be Interesting Rule #2: Make People Happy Rule #3: Earn Trust and Respect Rule #4: Make It Easy +++ Whe

THIS WAS A RECENT ARTICLE PUBLISHED BY WOMMA… "Customers are exposed to anywhere from 247 to 3000 commercial messages each day," says Sam Decker, vice president of marketing and products for Bazaarvoice. "The growing attention on word of mouth, authenticity, transparency, and social networking is in reaction to customer cynicism, distrust, sensory overload and lack of time." To market with — rather than to — consumers, Sam shares these five tips: Tip #1. Do the waggle dance

What’s wrong with this road sign in Las Vegas? When I saw this from dribbleglass.com it suggested several marketing principles: #1 Less is More It’s possible a driver could attempt to read this eye chart and miss the most important message on this sign…watch out for this giant curb! In marketing, it’s as important to decide what not to say as it is what to say. As a professional speaker, my father always suggested to me that the audience does not know what you didn’t tell the