Marketers are usually challenged to justify word of mouth social media marketing programs to the finance department. With economic...

While the concept of community — and assumed relationship to WOM and customer loyalty — is attractive, the realized business impact of...

Sean Moffitt at Agent Wildfire, author of blog Buzz Canuck, just published a list of top 23 U.S. Word of Mouth bloggers. As described by...

I made a few notes to answer the questions the moderator was going to ask for the panel. I’m on a long flight back from London right...

The tracks will include topics on Managing a blog program Activating WOM in Social Networks Building a Sustained WOM Program Measurement:...

This morning I got a research brief from Mediapost summarizing the findings from the Marketing Effectiveness Networking Group (MENG) and...