Nov 1, 20082 min8 Tips for Selling Social Marketing to CFOsMarketers are usually challenged to justify word of mouth social media marketing programs to the finance department. With economic...
Oct 5, 20084 minThree Reasons Why Contribution > CommunityWhile the concept of community — and assumed relationship to WOM and customer loyalty — is attractive, the realized business impact of...
Sep 7, 20082 minThe Ryder Cup of Word of MouthSean Moffitt at Agent Wildfire, author of blog Buzz Canuck, just published a list of top 23 U.S. Word of Mouth bloggers. As described by...
Apr 21, 20083 min9 Guerrilla Marketing AnswersI made a few notes to answer the questions the moderator was going to ask for the panel. I’m on a long flight back from London right...
Feb 28, 20081 minLearn Word of Mouth Marketing — WOMM-U, May 8-9The tracks will include topics on Managing a blog program Activating WOM in Social Networks Building a Sustained WOM Program Measurement:...
Jan 2, 20083 minPrioritizing Marketers’ Top PrioritiesThis morning I got a research brief from Mediapost summarizing the findings from the Marketing Effectiveness Networking Group (MENG) and...