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Sam Decker Blog


8 Tips for Selling Social Marketing to CFOs
Marketers are usually challenged to justify word of mouth social media marketing programs to the finance department. With economic...
Nov 1, 20082 min read


Three Reasons Why Contribution > Community
While the concept of community — and assumed relationship to WOM and customer loyalty — is attractive, the realized business impact of...
Oct 5, 20084 min read
The Ryder Cup of Word of Mouth
Sean Moffitt at Agent Wildfire, author of blog Buzz Canuck, just published a list of top 23 U.S. Word of Mouth bloggers. As described by...
Sep 7, 20082 min read


9 Guerrilla Marketing Answers
I made a few notes to answer the questions the moderator was going to ask for the panel. I’m on a long flight back from London right...
Apr 21, 20083 min read


Learn Word of Mouth Marketing — WOMM-U, May 8-9
The tracks will include topics on Managing a blog program Activating WOM in Social Networks Building a Sustained WOM Program Measurement:...
Feb 28, 20081 min read


Prioritizing Marketers’ Top Priorities
This morning I got a research brief from Mediapost summarizing the findings from the Marketing Effectiveness Networking Group (MENG) and...
Jan 2, 20083 min read
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