Remember that any idea worth a lot will roll up to some C-level. So you might think about what the C-suite is thinking about when they hear an idea. This is a helpful checklist to run any presentation or idea through:
Chief Executive Officer: Will it increase the value of the firm?
Chief Financial Officer: Where’s the return on investment?
Chief Operations Officer: Can we execute on this plan?
Chief Information Officer: Will it run on our systems?
Chief Marketing Officer: Can the world understand it?
Chief Sales Officer: Will our customers buy it?