6 C-Level Questions for Your Idea

Remember that any idea worth a lot will roll up to some C-level. So you might think about what the C-suite is thinking about when they hear an idea. This is a helpful checklist to run any presentation or idea through:

1. Chief Executive Officer: Will it increase the value of the firm?

2. Chief Financial Officer: Where’s the return on investment?

3. Chief Operations Officer: Can we execute on this plan?

4. Chief Information Officer: Will it run on our systems?

5. Chief Marketing Officer: Can the world understand it?

6. Chief Sales Officer: Will our customers buy it?