• Sam Decker

Marketing the Accessories

Do you notice when ads market benefits of a product’s “acccessories”, rather than the core benefits of the product’s use?

Example: TV commercials on DVD movies, they spending more time highlighting the special features than the movie itself. Example: Car ads spend a lot of time featuring the small accessories of the car (cup holders, seats that fold down, etc.)

Lesson: Sometimes the exciting benefits to tell are the ‘side’ benefits of your product.