top of page
  • Sam Decker

The Community that Created the Santa Claus Brand

Christmas is a multi-billion dollar consumer-spending "tradition". It’s the ultimate excuse to buy. Unfortunately, the originally intended meaning of Christmas gets lost in this annual shopping frenzy. Nonetheless, it is a marketing marvel to see how the Santa Claus "Brand" developed.

Here is the story of players and events that solidified Santa Claus and Christmas traditions. (Adapted with permission from Lee Krystek, curator at

bottom of page