• Sam Decker

The Ideal Startup

Sam’s list for The Ideal Startup

Defendable and differentiated Competitive cost structure Attractive partnership Repeat customers Word of mouth Memorable product and name Potential for PR Attractive to be bought or merged Scaleable staff and systems Build product once, sell many times – scaleable product Uncomplicated Focus Niche market or fragmented industry High perceived value Product can be accessorized – revenue synergies Healthy cash flow – margin x velocity Demonstrable felt need, demand – hit primal chord? Business can be measured for improvement Can claim leadership Sales model is scaleable and predictable Product evokes emotion Can make big wins – big customers Limited administration Can own relationship with customer – rich information