Oct 22, 20063 minBullseye Interview: Rich Lloyd (President, Peruvian Connection)[UPDATE 5/1/08 — Rich passed away on 4/25/08.] As part of the Marketing Bullseye series I will interview people who ‘get it’. Rich Lloyd...
Sep 30, 20062 minMarketing Bullseye 11: Write in Customers’ LanguageSo what’s the bulls eye in copywriting? Many marketers look at their competitors’ web sites and copy. In the end, every site looks like...
Sep 20, 20061 minMarketing Bullseye 10: Brand “Credit” Activities OnlyThe principle is brought from Starbucks. Here’s a snapshot of the article: Just as your personal checkbook has credits and debits, a...
Sep 17, 20062 minMarketing Bullseye 9: Marketing To (and Through) the First BrainIn my father’s book, You’ve Got To Be Believed To Be Heard he calls it the ‘First Brain.’ Malcolm Gladwell in his great book Blink calls...