Let's consider how businesses are run. Businesses are made up of process, policies, people and technologies.  Results of anything are...

I've had a couple twitter accounts for a while, but I've been more busy with two blogs, facebook, and LinkedIn. Ironically (because I'm...

Marketers are usually challenged to justify word of mouth social media marketing programs to the finance department. With economic...

While the concept of community — and assumed relationship to WOM and customer loyalty — is attractive, the realized business impact of...

Sean Moffitt at Agent Wildfire, author of blog Buzz Canuck, just published a list of top 23 U.S. Word of Mouth bloggers. As described by...

Last week we had kids-at-work day. I brought in my 8-year-old son Kyle and 11-year-old daughter Haley in for half a day to experience my...

Obviously you want to be a rockstar and you want to hire a rockstar. So what does a rockstar look like? How do you interview for them? In...

A friend of mine who owns a small agency asked for my perspective on best practices for agencies. Here’s what I sent her, which after I...

I read Jacob Nielsen‘s AlertBox today titled "How Little Do Users Read?". He showed an interesting study and analysis of time spent on...

Oh, I have another one for you. This is a quick scan if you’re a startup, boostrapper, small business, or a college student...

A few weeks ago I added a small link in one of my posts to my unpublished beginning of a book of 193 Clever Marketing Ideas. John Moore...

Two months after I joined Dell in March 1999, a curly-haired Harvard grad moved into the cube next door. Over the next seven years Rich...

Late post from the Forrester Marketing Forum Conference I attended a couple weeks ago. The topic was “Customer Engagement”, which is...

I made a few notes to answer the questions the moderator was going to ask for the panel. I’m on a long flight back from London right...

Take a look at this new compilation video of the last WOMMA (Word of Mouth Marketing Association) event in Las Vegas. #UnitedStates...

Fortunately, I’m homebound with my new son for the next week, but I was able to get away tonight for a dinner at Salt Lick (best BBQ in...

Maybe with the new baby I’m in a nostalgic mood to share this with you… I was going through some old files on my computer tonight and...

The tracks will include topics on Managing a blog program Activating WOM in Social Networks Building a Sustained WOM Program Measurement:...

History repeats itself. A social networking site begins pure and unique, entirely focused on what users find cool. In truth, they’re...

The top 3 speakers of 2007 are: Gov. Mike Huckabee Dr. Mehmet Oz Al Gore Click here to see all Top 10 Best Speakers The 2007 worst three...