Marketers are usually challenged to justify word of mouth social media marketing programs to the finance department. With economic...

While the concept of community — and assumed relationship to WOM and customer loyalty — is attractive, the realized business impact of...

Sean Moffitt at Agent Wildfire, author of blog Buzz Canuck, just published a list of top 23 U.S. Word of Mouth bloggers. As described by...

Last week we had kids-at-work day. I brought in my 8-year-old son Kyle and 11-year-old daughter Haley in for half a day to experience my...

Obviously you want to be a rockstar and you want to hire a rockstar. So what does a rockstar look like? How do you interview for them? In...

A friend of mine who owns a small agency asked for my perspective on best practices for agencies. Here’s what I sent her, which after I...

I read Jacob Nielsen‘s AlertBox today titled "How Little Do Users Read?". He showed an interesting study and analysis of time spent on...

Oh, I have another one for you. This is a quick scan if you’re a startup, boostrapper, small business, or a college student...

A few weeks ago I added a small link in one of my posts to my unpublished beginning of a book of 193 Clever Marketing Ideas. John Moore...

Two months after I joined Dell in March 1999, a curly-haired Harvard grad moved into the cube next door. Over the next seven years Rich...

Late post from the Forrester Marketing Forum Conference I attended a couple weeks ago. The topic was “Customer Engagement”, which is...

I made a few notes to answer the questions the moderator was going to ask for the panel. I’m on a long flight back from London right...

Take a look at this new compilation video of the last WOMMA (Word of Mouth Marketing Association) event in Las Vegas. #UnitedStates...

Fortunately, I’m homebound with my new son for the next week, but I was able to get away tonight for a dinner at Salt Lick (best BBQ in...

Maybe with the new baby I’m in a nostalgic mood to share this with you… I was going through some old files on my computer tonight and...

The tracks will include topics on Managing a blog program Activating WOM in Social Networks Building a Sustained WOM Program Measurement:...

History repeats itself. A social networking site begins pure and unique, entirely focused on what users find cool. In truth, they’re...

The top 3 speakers of 2007 are: Gov. Mike Huckabee Dr. Mehmet Oz Al Gore Click here to see all Top 10 Best Speakers The 2007 worst three...

This morning I got a research brief from Mediapost summarizing the findings from the Marketing Effectiveness Networking Group (MENG) and...

I haven’t kept up the pace of posts here compared to previous years. Part of this is because it’s been an exciting, busy year. But the...