This morning I got a research brief from Mediapost summarizing the findings from the Marketing Effectiveness Networking Group (MENG) and...

I haven’t kept up the pace of posts here compared to previous years. Part of this is because it’s been an exciting, busy year. But the...

A couple weeks ago I moderated a panel and roundtable for Austin Venture portfolio companies on Web 2.0. As many of the companies were...

In my experience, when you’re trying to grow revenue as fast as possible with little time and resources, it’s important to think about...

At last week’s Forrester Consumer Forum, Richard Edelman suggested today’s PR has to be ‘masters of reality’ rather than focus on spin...

I was at the Forrrester Consumer Forum last week. The topic of the conference was social technologies. At a place like that you meet...

The influencer model suggests you should focus on the few (say 15%) who are disporportionately influential. Malcom Gladwell called these...

At this year’s Word of Mouth Marketing Association Summit (WOMMA) on November 14/15 in Las Vegas, one of the topics will be “who owns...

The title of John’s presentation was "Business Wisdom Brewed from the Grounds of Starbucks". John was a senior marketing guy at Starbucks...

My new friend never told me he was a Navy Seal. Serendipitously I found out he was a Seal through a web search on his name. I was...

Facebook launched its open platform in late May, preceded and followed by a lot of buzz. As a (late) early adopter, I launched a profile...

The book is best summarized by Seth Godin’s quote on the cover: "This is essential reading for anyone who missed the blogging train when...

Biology behind increased importance of emotion in business and everyday life The amygdala (part of brain in charge of emotion) has grown...

When I got back from London I got a call from Neil Davey from MyCustomer.com, who interviewed me for this article… Quoted from...

It’s been a month in a half since my last post. Yikes. I’m hoping you (haven’t) noticed. 🙂 I’m back. I also spent one day in the UK with...

Last week my family and I spent a three day mini-vacation at a “Dude” ranch. Don’t think City Slickers. My kids are 6 and 9, so this was...

What moves consumers to action? Emotion. It’s not much different than with executives and managers…you just use data to create those...

McDonald’s spends $820M+/yr in marketing on $21.5B revenue…4% of revenue. Chipotle spends $4.5M on $882M revenue…less than 1% of revenue....

I’m speaking at WOMMA’s Word of Mouth Basic Training, April 17, 18 in New Orleans. My topic will be aquiring, amplifying and measuring...

I’ll share principles and learnings from my experiences in four startups and 7 years at Dell leading change initiatives and...