The less time you have to spend ‘crafting’ the mission statement, the more likely it is to be real to the true character of the...

More evidence points to the fact that consumers shop, compare and research considered purchases more than ever before. They use the...

There are several sources for marketing and advertising inspiration. Looking at competition is fertile ground for ideas. Unfortunately,...

Great ideas are like helium…they float from the bottom, rather than fall from the top. Great companies are built on great people with...

Many of my employees forget their accomplishments. It’s sometimes difficult to know what to ‘track’ as a project or to log as a history...

Be Direct. This is Dell’s old tagline that I’ll now borrow as it relates to working relationships. What it means: You and I get to the...

I talked to a couple friends who have retail stores on how to build a predictable marketing model for their local business. Here were my...

The one page rule reminded me of something related to presentations… It is said most people remember only 10% of what is presented to...

Your marketing plan…on one page Your strategic plan…on one page Your business plan…on one page Your operational dashboard…on one page...

I was early in my career when I blurted to our CTO over lunch, “There are too many processes! We’re a startup…we should move more...

Be Direct. This is Dell’s previous tagline that I’m going to borrow as a personal philosophy (I also like Nike’s “Just Do It”). What it...

Sam’s list for The Ideal Startup Defendable and differentiated Competitive cost structure Attractive partnership Repeat customers ...

Roy Williams, in his Wizard of Ads, presents the concept of Business Topology. Jay Abraham calls it something else (I forget what). But...

I met BJ Bueno this weekend, author of Cult Branding. He presented an illusion of three ropes of different sizes. The illusion is that he...

Six-sigma, or business process improvement, is defined by an approach that includes: Define Measure Analyze Improve Control This...

My new word, philosophy, and conviction for better marketing is relevancy, or saliency. There is so much marketing spewing out of...

A friend sent me these predictions… Direct Marketing • Personalized direct mail will grow significantly over the next two decades. It...

A good house is built on a strong foundation. You don’t build a house on sand, unless you live in a tent. A tent on the sand is fun and...

Welcome to Sam Decker’s blog. I will mostly post thoughts and perspectives on better marketing and ebusiness, which has been my...