Jan 2, 20041 minMarketing Measurement Model for RetailI talked to a couple friends who have retail stores on how to build a predictable marketing model for their local business. Here were my...
Nov 30, 20031 minIf you leave with one thing…The one page rule reminded me of something related to presentations… It is said most people remember only 10% of what is presented to...
Nov 30, 20031 minThe One Page RuleYour marketing plan…on one page Your strategic plan…on one page Your business plan…on one page Your operational dashboard…on one page...
Nov 30, 20032 minEverything is a ProcessI was early in my career when I blurted to our CTO over lunch, “There are too many processes! We’re a startup…we should move more...
Nov 3, 20031 minBe DirectBe Direct. This is Dell’s previous tagline that I’m going to borrow as a personal philosophy (I also like Nike’s “Just Do It”). What it...
Oct 23, 20031 minThe Ideal StartupSam’s list for The Ideal Startup Defendable and differentiated Competitive cost structure Attractive partnership Repeat customers ...
Oct 5, 20031 minParallel MarketingRoy Williams, in his Wizard of Ads, presents the concept of Business Topology. Jay Abraham calls it something else (I forget what). But...
Oct 5, 20031 minWhat’s the length of your Brand?I met BJ Bueno this weekend, author of Cult Branding. He presented an illusion of three ropes of different sizes. The illusion is that he...
Oct 5, 20031 minDMAIC MarketingSix-sigma, or business process improvement, is defined by an approach that includes: Define Measure Analyze Improve Control This...