top of page
Sam Decker Blog
How to Get Internal Word of Mouth For Your Idea
I once presented how to get buy-in from the organization to embrace new forms of marketing. You can assume others won’t ‘get it’, because...
Jun 21, 20062 min read


Do The Bellyflop You Fear
Growing up my father always quoted Ralph Waldo Emerson, "Do the thing you fear and the death of fear is certain." Perhaps this was his...
Jun 12, 20061 min read


Look-alike Contest
Here’s some meaningless fun. Who wins this Look Alike Contest? Scoble vs. Hoffman Rubel vs. Bezos Dell vs. Knight
Jun 12, 20061 min read


Three Tips For Adding New Marketing Tactics
You have to choose when to optimize your existing processes and when to add NEW processes. In general, I’m a fan of turning up gold under...
Jun 12, 20061 min read


Seth Godin Q&A on Blogging and Marketing
(Note: Now that I have the top two bloggers, maybe I should interview all the other bloggers who have more popular blog than mine until I...
Jun 1, 20062 min read


How Measurement Leads to Money — 6 Steps
A mid-manager came up to me after a recent conference presentation and asked me how to convince his people – and even some executive...
May 23, 20062 min read
New Study: Most Word of Mouth is Positive. Here’s What it Means.
Keller Fay Group released a study today…here are the stats. The most interesting finding, in my opinion, is at the bottom. The average...
May 15, 20062 min read
WHAT You Measure WHEN Determines HOW You Will Succeed
I just got back from presenting at Visual Sciences event on "How to Put eBusiness in the Heart of Your Business." I’ll share some...
May 6, 20065 min read


Three Questions: Change Leadership & Culture with Linda Ford
Such a consultant is Linda Ford, who shares a passion for culture and change leadership and has over 15 years of day-to-day management...
Apr 17, 20063 min read


What the New “Marketing” Paradigm Means for Marketers
I’m often asked why I left a great career at Dell to join (yet another) startup. It’s not just for lower pay and a less stable...
Apr 10, 20063 min read


Carnival of the Capitalist (March 27)
This week I’ve included some of the best submitted posts, and found some others I liked that cross leadership, entrepreneurship,...
Mar 26, 20068 min read
5 Findings on Change Management
Prosci’s Change Management learning center features a report titledBest Practices in Change Management. As summarized by Be Excellent,...
Mar 21, 20061 min read


5 Tips to Market WITH Your Customers
THIS WAS A RECENT ARTICLE PUBLISHED BY WOMMA… "Customers are exposed to anywhere from 247 to 3000 commercial messages each day," says Sam...
Mar 2, 20062 min read
Operationalize Customer Oxygen
In a company you are surrounded by 8 walls…4 walls of a cube and 4 walls of your building. But that’s just a metaphor to reflect the fact...
Feb 28, 20061 min read
Integrated Marketing with the Customer In Mind
Lee Marc Stein posted a summary of points from a presentation by Paul Wang, Associate Professor of Integrated Marketing Communications at...
Feb 19, 20062 min read
20 Questions to Develop Your Business
A few months ago a friend who owns a retail furniture store asked me to help him develop his business. My first step was to understand...
Feb 14, 20062 min read


4 Secrets of In-N-Out Burger’s Sustained Success
Completing our Bazaarvoice Press tour, I visited my brother in California. After a week of eating in nice restaurants, he thought I was...
Feb 7, 20061 min read


Bazaarvoice Launch Announcement
After many months of being in stealth mode, and working with great clients such as CompUSA, Golfsmith and PETCO, the Bazaarvoice solution...
Feb 4, 20065 min read
The Names of Web 2.0
I was reading through Michael Arrington’s Tech Crunch, which chronicles the companies of Web 2.0. Web 2.0….this was another topic with...
Jan 19, 20061 min read


Positioning for word of mouth
At a conference like WOMMA (Word of Mouth Marketing Association) you get a lot out of those hallway and meal conversations… Tonight I sat...
Jan 19, 20061 min read
bottom of page