Dec 26, 20071 min20 Articles on Social Commerce & Word of MouthI haven’t kept up the pace of posts here compared to previous years. Part of this is because it’s been an exciting, busy year. But the...
Oct 14, 20071 minBe Masters of RealityAt last week’s Forrester Consumer Forum, Richard Edelman suggested today’s PR has to be ‘masters of reality’ rather than focus on spin...
Oct 13, 20071 min10 Rules to Live By (Deborah Schultz)I was at the Forrrester Consumer Forum last week. The topic of the conference was social technologies. At a place like that you meet...
Oct 6, 20072 minFocus Word of Mouth Marketing on Influencers or the Network?The influencer model suggests you should focus on the few (say 15%) who are disporportionately influential. Malcom Gladwell called these...