This week I’ve included some of the best submitted posts, and found some others I liked that cross leadership, entrepreneurship,...

THIS WAS A RECENT ARTICLE PUBLISHED BY WOMMA… "Customers are exposed to anywhere from 247 to 3000 commercial messages each day," says Sam...

In a company you are surrounded by 8 walls…4 walls of a cube and 4 walls of your building. But that’s just a metaphor to reflect the fact...

Lee Marc Stein posted a summary of points from a presentation by Paul Wang, Associate Professor of Integrated Marketing Communications at...

A few months ago a friend who owns a retail furniture store asked me to help him develop his business. My first step was to understand...

Completing our Bazaarvoice Press tour, I visited my brother in California. After a week of eating in nice restaurants, he thought I was...

I was reading through Michael Arrington’s Tech Crunch, which chronicles the companies of Web 2.0. Web 2.0….this was another topic with...

At a conference like WOMMA (Word of Mouth Marketing Association) you get a lot out of those hallway and meal conversations… Tonight I sat...

When I was in elementary and Junior High I had this awful, pervasive crush on one girl (I won’t tell you who). Unfortunately for me, she...

Here’s another one… There is an nature analogy that, among other things, reflects how consumers and markets are reach purchasing...

How did I miss this? I’ve linked to Church of the Customer blog for some time, but recently stumbled across the photo album from their...

There is a progression where influencers stop influencing once there’s no one left to influence. Or, when brand, group, or product no...

We often equate word of mouth development with marketing-, PR- and advertising-related activities. However, it seems WOM is the result of...

Let me explain why I’m about to spread word of mouth marketing for Tervis Tumblers. I can think of five factors which lead to me...

Ok, I usually try to be original here, but in this case, this is a Monday Morning Memo from my friend Roy Williams (Wizard of Ads) that I...

In my career I have been a project manager, a web producer and a product manager. All have one thing in common — the need to shepherd the...

John Moore of Brand Autopsy reports from Word of Mouth Marketing Summit (wish I could’ve gone!) a great summary of questions to ask...

I’m a big believer in marketing ROI. Every marketing dollar should have an anticipated revenue and margin return — and that should...

Here’s a great quote from a recent ClickZ Article by Tessa Wegert that I believe captures the essence of why and when Buzz, Viral, WOM...

Courteous, enthusiastic employees are your one of the best marketing strategies for long-term repeat business. Larry Harmon, president of...