May 11, 20042 minWarning SignsWhen I saw this from dribbleglass.com it suggested several marketing principles: #1 Less is More It’s possible a driver could attempt to...
May 10, 20041 minThe Workback WaterfallRecently I gave a presentation to an industry group called “How to Build a Marketing Machine” . In that presentation, I showed a simple...
May 2, 20041 minGet Engagement with Baby CarrotsHave you eaten baby carrots ? If so, you probably ate one, then another, and another. Had you first sat down with a standard carrot, you...
May 1, 20041 minBrand ExpressionI could comment on the management lessons learned from the show, but you’d have to see it. What you CAN see now is the The Office...
Apr 25, 20042 minDries Hands in 10 SecondsHe has a brick oven that can cook a pizza in 2 minutes. He has the only electronic wine dispenser in Austin where customers can buy a...
Apr 25, 20041 minPrimal ChordToday I remembered a documentary on the making of Jaws. Obviously a very successful film. But why? One statement in the documentary...
Apr 25, 20041 minLess is MoreApply above title to marketing, design, copy, and life. No need to say mroe.
Apr 24, 20041 minHumor Makes People Generous[I was reading through some of my father’s Decker Communications Newsletters and ran across this article on the power of Humor for...
Apr 24, 20042 minExecution PrinciplesExecution by Larry Bossidy is a great book. These three paragraphs from the book summarize it pretty well: Here is the fundamental...