The other night I attended a Texchange, an Austin entrepreneur’s exchange. The topic was “Entrepreneurs Lessons from the Trenches”. It...

One day I heard someone suggest they could change how people buy and what is purchased on the web site with some navigation changes. What...

Today I heard someone say ‘critical training’ was required for our managers to do something the right way. I totally agree training can...

People buy on emotion and justify with fact. We know it to be true. However, I believe facts grease the wheels of an emotional purchase. ...

Do you notice when ads market benefits of a product’s “acccessories”, rather than the core benefits of the product’s use? Example: TV...

What the…what are you talking about Sam? Ok, stick with me. Why don’t I just say, “I’m gonna tickle you!” Because that’s simple,...

Last week I was invited to speak at a new conference on Six Sigma marketing. Over the past couple years I’ve watched this topic heat up,...

In the June issue of Fast Company Seth Godin points out the keys and challenges to bringing remarkable products to life… Guess what?...

When I saw this from dribbleglass.com it suggested several marketing principles: #1 Less is More It’s possible a driver could attempt to...

Recently I gave a presentation to an industry group called “How to Build a Marketing Machine” . In that presentation, I showed a simple...

Have you eaten baby carrots ? If so, you probably ate one, then another, and another. Had you first sat down with a standard carrot, you...

I could comment on the management lessons learned from the show, but you’d have to see it. What you CAN see now is the The Office...

He has a brick oven that can cook a pizza in 2 minutes. He has the only electronic wine dispenser in Austin where customers can buy a...

Today I remembered a documentary on the making of Jaws. Obviously a very successful film. But why? One statement in the documentary...

Apply above title to marketing, design, copy, and life. No need to say mroe.

[I was reading through some of my father’s Decker Communications Newsletters and ran across this article on the power of Humor for...

Execution by Larry Bossidy is a great book. These three paragraphs from the book summarize it pretty well: Here is the fundamental...

I was going through my corporate notebook today. It’s a hard-covered ledger where I take my notes from meeting to meeting. In the back I...

It’s hard to come by leaders who have a cognitive filter on everything they say and do which keeps the customer top-of-mind. I call this...

I highly recommend the book "The 5 Dysfunctions of a Team" by Patrick Lencioni. It’s easy to ready, easy to remember, and most...