Have your emails ever been misconstrued? Is it possible customers misinterpret your marketing message? Has IT misinterpreted your...

On Friday the Wall Street Journal reported that many ski resorts have taken the “expert trail” to a new level…at least in naming. Before...

Nick Wreden wrote a fantastic post and article for CMO Council on "How Marketing Can Stay Relevant". I wholeheartedly agree with his...

That’s the question posed and answered in Kristin Zhivago’s new book, River’s of Revenue. If you’re like me, you have hundreds of...

She ordered “warm cracked wheat oatmeal topped with fresh strawberries”. Sounds better than “wheat oatmeal”, doesn’t it? I’m not even...

Many years ago I was Community Director for a .com startup in San Francisco. We hosted a community for ‘baby boomers’. Net Gain wrote the...

Ultimately, I believe growth is determined by the people you hire, the processes they develop, and culture you choose to build and...

Consider the following anecdotes… The other day I called a landscaper who displayed his number on a handwritten sign on the side of the...

Reading his latest, I noticed common characteristics from Guy's previous successful books. The tone, content and formatting make them...

Only 18% CEOs are satisfied with their marketing. Sounds right. However, I wonder how CEOs are involved in their marketing organization?...

What makes something believable and memorable? It’s not always the main feature, benefit, or plot of the story that is remembered or...

One of my marketing team members made a “marketing discovery” on an email test. She made a mistake on one of her test email subject...

The most important parts of what you write or say is usually at the beginning and end. At the end, it’s the last thing the...

I had a true well-executed one-to-one marketing experience today with a marketing services vendor, who will go unnamed. This vendor...

Today my June issue of Harvard Business Review came in on Zinio Reader. One of the articles was “The Perils of the Imitation Age.” By...

Bryan Eisenberg turned me on to Johari’s window, which essentially divides up communications between you and me (or marketer and...

Which is this: [Haley is playing a computer game] Me: “Haley…” Haley: “Yes Daddy” [must face me, eye contact] Me: “I’d like you to pick...

Either I remember things tasting better when I was a kid, or their quality has gone down in the last 12-14 years. Let’s assume the...

People buy on emotion and justify with fact. We know it to be true. However, I believe facts grease the wheels of an emotional purchase. ...

Do you notice when ads market benefits of a product’s “acccessories”, rather than the core benefits of the product’s use? Example: TV...