What the…what are you talking about Sam? Ok, stick with me. Why don’t I just say, “I’m gonna tickle you!” Because that’s simple,...

Last week I was invited to speak at a new conference on Six Sigma marketing. Over the past couple years I’ve watched this topic heat up,...

When I saw this from dribbleglass.com it suggested several marketing principles: #1 Less is More It’s possible a driver could attempt to...

I could comment on the management lessons learned from the show, but you’d have to see it. What you CAN see now is the The Office...

He has a brick oven that can cook a pizza in 2 minutes. He has the only electronic wine dispenser in Austin where customers can buy a...

Today I remembered a documentary on the making of Jaws. Obviously a very successful film. But why? One statement in the documentary...

Apply above title to marketing, design, copy, and life. No need to say mroe.

[I was reading through some of my father’s Decker Communications Newsletters and ran across this article on the power of Humor for...

There are only three sources of revenue that flow into an organization: 1. Get more customers 2. Get more from each customer 3. Get...

More evidence points to the fact that consumers shop, compare and research considered purchases more than ever before. They use the...

There are several sources for marketing and advertising inspiration. Looking at competition is fertile ground for ideas. Unfortunately,...

I talked to a couple friends who have retail stores on how to build a predictable marketing model for their local business. Here were my...

Roy Williams, in his Wizard of Ads, presents the concept of Business Topology. Jay Abraham calls it something else (I forget what). But...

I met BJ Bueno this weekend, author of Cult Branding. He presented an illusion of three ropes of different sizes. The illusion is that he...

Six-sigma, or business process improvement, is defined by an approach that includes: Define Measure Analyze Improve Control This...

My new word, philosophy, and conviction for better marketing is relevancy, or saliency. There is so much marketing spewing out of...

A friend sent me these predictions… Direct Marketing • Personalized direct mail will grow significantly over the next two decades. It...